The Search for Balance Just Got a Little Easier: We’re Finally on ulta.com!

For a long time, equlib existed in the space between here and there. We’ve shared our heart and our philosophy of "balanced skin" with our community in Seoul, but we’ve always dreamed of the day we could truly sit on your vanity and be part of your daily rhythm.

Today, that distance feels a lot smaller. We are so happy to share that equlib has officially arrived at the Ulta Beauty Marketplace.

To us, this isn't just another retail milestone. It’s about being accessible in the place you already go for a moment of self-care. We wanted to move from being a brand you "discover from afar" to a brand that's right in your backyard—available exactly when and where you need us.

We believe skincare shouldn't be complicated or superficial; it should be about finding your equilibrium in a busy world. Whether it’s the quiet hydration of our Eau Calm collection or the glow of our Eau Briller products, these products were made to help you feel like yourself again.

We’ve waited until we were truly ready to meet you. Now that we're here, we can't wait to see how equlib fits into your life.

Thank you for welcoming us into your homes.

With gratitude,

Team equlib